Dentistry in India deserves better software
We started building AmritSmile in 2024 with a single belief: the clinic OS for India's 1.5 lakh dental practices should feel as polished and powerful as the tools used by the best teams in the world.
Give every dental clinic in India a system that actually works for them.
Too many clinics are still running on paper registers, WhatsApp groups and disconnected spreadsheets. Our mission is to replace that chaos with one fast, reliable, beautiful product — so doctors can focus on patients, not paperwork.
To become the default operating system for dental care in South Asia.
We imagine a future where every dental visit — booking, treatment, billing, follow-up — runs through one connected system. Where a patient's record is always complete, always accessible, and always secure. That future starts with AmritSmile.
Built slowly. Launched right.
Priyanka begins talking to dentists across Tier 1 and Tier 2 cities. 80+ clinic visits. The same problems surface everywhere: no-shows, scattered records, billing chaos. The decision to build AmritSmile is made.
The core team comes together. Scheduling, patient records, billing and web bookings are built alongside real clinics — features shaped by front-desk feedback, not assumptions.
First 20 clinics go live on AmritSmile. Thousands of appointments managed. The product is hardened through real usage, real edge cases and real feedback.
AmritSmile officially launches. After two years of quiet, deliberate building, we're ready — and so is the product.
Our values
Every decision starts with one question: does this make the dentist's day easier? If not, we don't ship it.
A receptionist who books faster serves more patients. Performance is not an engineering metric — it's a clinical one.
Patient records are sacred. We encrypt everything, audit every access, and never sell a single data point.
Whether you run one chair or fifty branches, AmritSmile behaves the same — predictable, reliable, fast.
Four people. One product.
Small on purpose. Every pixel, every line of code, every onboarded clinic, every closed deal — handled by people who genuinely care about the outcome.
She spent years watching dental clinics in India struggle with paper registers and scattered WhatsApp threads. Priyanka founded AmritSmile to give every dentist — from a solo practitioner to a multi-branch chain — the system they deserve.
He architects the infrastructure that keeps AmritSmile fast and reliable. From the scheduling engine to real-time billing, Ayush makes sure every request resolves in milliseconds — even at peak clinic hours.
He guides AmritSmile's go-to-market strategy with years of hands-on sales and marketing experience. From opening doors with dental associations to advising on how we win enterprise chains, his guidance and coaching keep our growth steady and well-directed.
He owns the ground game — clinic onboarding, customer success, and making sure every practice that signs up is actually running better within 30 days. Ravi is the reason our retention numbers are exceptional.
Ready to run your clinic better?
We are launching in 2026. Join the waitlist and be among the first clinics to go live.